Building Brand Advocacy

Publicly listed emails

verity@buildingbrandadvocacy.com

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Inside e.l.f. Beauty's Top 1% Advocacy Strategy | Building Brand Advocacy

August 26, 2026

In this week's episode of Building Brand Advocacy, Samantha Critchell, VP of Corporate Communications at e.l.f Beauty, explores how e.l.f built a zero-distance community by blurring the line between employee passion and consumer co-creation. We also unpick how generosity, cultural alignment, and asking consumers what they actually want transforms advocates into brand co-creators, and why straying from your core values is where advocacy collapses.In this episode, we cover:How e.l.f's z...

Every brand wants advocacy, few are willing to actually build it. Here's how.

August 12, 2026

In this week's episode of Building Brand Advocacy, Lindsey Gamble, creator economy strategist at IZEA,  unpacks the latest creator economy shifts, from B2B vs B2C creator strategy to behavioural psychology, and the value of content creators in the modern industry.We also delve into which brands are winning at advocacy right now, how to turn consumers into advocates, and the impact of showing up in AI-powered search.In this episode, we cover:The creator economy landscape; key trends, creat...

All Brand Marketing Starts With Advocacy | Camilla Craven on AI, Community & Modern Brand Building

July 29, 2026

In this week's episode of Building Brand Advocacy, Camilla Craven, former Global Brand & Marketing Director at FaceGym and now Fractional CMO & Consultant to multiple beauty brands, unpacks why advocacy is becoming the backbone of modern marketing strategy, from the operational realities of building community to the rise of employee-generated content and AI's growing role. We also dig into why the best marketing leaders aren't just measuring advocacy, they're listening...

Meme Team: The Pop Culture Marketing Podcast · Medium booking difficulty · 100 - 1,000 listeners

Earned: Unlocking the Power of the Creator Economy · Medium booking difficulty · 100 - 1,000 listeners

Marketing Tips for Photographers | The Tog Republic Podcast · Low booking difficulty · 1,000 - 10,000 listeners

How do I get in touch with Building Brand Advocacy?

Building Brand Advocacy is hosted by Paul Archer and Verity Hurd. Its publicly listed email is verity@buildingbrandadvocacy.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Building Brand Advocacy?

The publicly listed email for Building Brand Advocacy: verity@buildingbrandadvocacy.com.

How many listeners does Building Brand Advocacy have?

Podseeker estimates Building Brand Advocacy reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Building Brand Advocacy?

Building Brand Advocacy typically books industry leaders. Typical guest background: Senior brand, marketing, communications, creator-economy, social-media, or community-growth professionals with direct experience building brands, advocacy programs, creator partnerships, or practical marketing strategies. Common among recent guests: Leadership roles at recognizable consumer brands or marketing agencies; Developed measurable brand, community, creator, or advocacy strategies; Created practical marketing frameworks or advised multiple brands. Recent guests include Samantha Critchell, Lindsey Gamble, and Camilla Craven.

How hard is it to get booked on Building Brand Advocacy?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Building Brand Advocacy cover?

Recent episodes cover Brand Advocacy, Brand Strategy, Social Media, Creator Economy, and Marketing. Pitch an idea tied to one of these topics and mention a recent episode.