Building Brand Advocacy

A guest-led show focused on brand advocacy and modern creator strategies, offering actionable insights from senior marketers and creators. Great for PR pros seeking storytelling angles, influencer partnerships, and authentic community-building opportunities. Booking opportunities likely target senior marketing leaders and notable creators with proven impact.

116 episodes, Weekly, 5.0 rating

<1k, Male, United Kingdom

YouTube: 319 subscribers, Instagram: 693 followers

30s Ad: 16 - 19, 60s Ad: 18 - 22, CPM Category: Business

brandsuccess@duel.tech, verity@buildingbrandadvocacy.com

The Building Brand Advocacy podcast is your go-to for tactical conversations with marketing minds from fashion, beauty, wellness, and beyond. Hosted by Paul Archer and Verity Hurd, this podcast brings together industry leaders and experts to share how they cultivate communities, empower advocates, and drive results at scale. Whether you’re a founder, CMO, or marketer at a scaling brand, this is your space to stay ahead in modern brand building. From creating authentic connections to mobilizing passionate fans for Social Commerce, learn the principles of building Advocacy.

Paul Archer, Verity Hurd

Marketing, Business, Careers, Entrepreneurship, Society & Culture

Senior marketing executive, founder, or recognized influencer/creator with track record in brand advocacy, influencer marketing, or creator partnerships.

Led major brand advocacy campaigns, Built creator/influencer programs, Delivered measurable brand growth through advocacy, Implemented cross-functional, creator-led strategies, Produced thought leadership in marketing & brand communities

Luke Klein - Aeriereal Movement, Creator Strategy, Store Associates As Advocates, Henry Hayes - Internal Advocacy, Culture, Performance Vs Brand, Lowri Evans - Creator Marketing, Spark Ads, Affiliate Programs, Relationships With Creators, Joel Marlinarson - Musician-branded Marketing, Brand Experiences, Viral Content, Gabriel Gomez - Cultural Moments, Cross-functional Campaigns, Creator Selection

brand advocacy, influencer marketing, creator economy, community building, brand storytelling, social media strategy, TikTok strategy, employee advocacy, creators as consultants, content strategy