Breaking Through in Cybersecurity Marketing

Gianna Whitver

Booking Overview

This is an interview-focused show about cybersecurity marketing, featuring external cybersecurity marketing leaders, agency executives, founders, and experienced analysts who share practical strategies and lessons from the field. PR agencies could credibly pitch senior cybersecurity marketers, B2B marketing executives, cybersecurity company founders, researchers, and authors with strong expertise in areas such as demand generation, content strategy, SEO, or marketing operations; booking difficulty is medium.

Metrics

Episodes: 200

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: <1k

Gender skew: Unknown

Location: USA

YouTube: 16.7k subscribers

Contact Information

producer@n2k.com

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Host

Gianna Whitver - Gianna Whitver is a cybersecurity marketing professional and co-founder of the Cybersecurity Marketing Society.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior cybersecurity marketing practitioners, marketing executives, cybersecurity company founders, agency or research firm leaders, analysts, authors, and speakers with substantial hands-on industry experience.
Required Achievements:  
Founded or led a cybersecurity company or marketing organization, Built or scaled cybersecurity marketing programs, Published research, books, or industry analysis, Served as an analyst, author, speaker, or recognized subject-matter expert, Demonstrated measurable results in demand generation, content, SEO, or marketing operations

Recent Guest Discussions

JP Bourget - AI Readiness, Microsoft Security, Security Data Pipelines, API Integrations, Cybersecurity Entrepreneurship, And The Microsoft Partner Ecosystem.

Madalina Petrea - Scaling Marketing Systems Across Franchise Locations, Marketing Infrastructure, Paid Advertising, SEO, Content, And Visibility In AI Search Tools.

Steve Piper - Content Syndication, Lead Quality, Pipeline Measurement, Vendor Contracts, Lead Nurturing, And Cybersecurity Marketing Performance.

Recent Topics

Cybersecurity Marketing, B2b Marketing, Demand Generation, Content Marketing, Seo

Episodes

Here's the recent few episodes on
Breaking Through in Cybersecurity Marketing
:

AI Readiness, Microsoft MISA, and the Punk Rock Museum with JP Bourget of Blue Cycle

July 08, 2026

Episode Summary: JP Bourget sold a SOAR company, named his next one after cycling and blue teaming, got Fat Mike from NOFX to show up at his RSAC event, then took him to DEFCON, where he ended up in a DJ booth at Caesars Palace with Steve Aoki. Somewhere in between all of that, he built Blue Cycle into one of roughly 130 security service providers recognized by Microsoft out of 400,000 partners worldwide. He joins Gianna to talk about AI readiness, what happens when companies turn on Copil...

How Madalina Petrea Runs Marketing for 27+ Cybersecurity Franchise Owners Across 4 Continents

July 01, 2026

Episode Summary: CyberGlobal is the world's first cybersecurity franchise, with Madalina Petrea heading up marketing there. What does it mean to run marketing at a cyber franchise? Supporting 27+ franchise owners across the US, Europe, Africa, and Asia who sell cybersecurity services to small businesses in their local markets. She joins Gianna to talk about what it takes to build that from the ground up. Her team handles everything for new franchisees in the first 90 days, including website...

How to Run a Content Syndication Program That Works with Steve Piper of CyberEdge Group

June 24, 2026

Episode Summary: Content syndication has earned a mixed reputation among cybersecurity marketers. Too often, programs generate large volumes of leads but little measurable pipeline. Sales teams question lead quality, marketing teams question whether the right buyers are being reached, and both sides wonder whether the investment was worth it. Steve Piper has been in cybersecurity marketing for over 30 years and has heard every version of "we tried content syndication and it didn't work." H...

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