Brand Growth Heroes

Fiona Fitz

Booking Overview

This is an interview-led business podcast focused on brand growth for challenger consumer goods companies, typically featuring founders of successful CPG brands and specialist advisors. PR agencies could credibly pitch founders and senior executives from scaling consumer brands, along with experts in retail, investment, commercial law, and brand strategy; booking difficulty is medium because guests generally need substantial operating experience and demonstrable commercial results.

Metrics

Episodes: 132

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: United Kingdom

YouTube: 235 subscribers

Instagram: 5.8k followers

Contact Information

Publicly listed emails

fiona@brandgrowthheroes.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Fiona Fitz - Brand growth coach and educator with more than 25 years of experience working with major brands and coaching more than 400 challenger brand founders.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Founders or senior executives of scaling consumer packaged goods and challenger brands, plus specialist advisors with deep expertise in brand growth, retail, investment, or commercial law.

Required Achievements:

Built or scaled a consumer brand with significant retail distribution, Achieved profitable growth, major investment, or a successful scale-up, Advised prominent consumer brands on commercial, legal, or investment decisions

Recent Guest Discussions

Phil Hails-Smith - Founder Equity, Co-founder Agreements, Vesting, Advisor Equity, Employee Option Pools, Dilution, And Investment-round Decision-making.

Susan Allen - Building A Challenger Brand, Packaging Strategy, Retail Distribution, Brand Tone Of Voice, Sustainable Period Care, And Scaling Consumer Products.

Tara Chandra - Building A Challenger Brand, Packaging Strategy, Retail Distribution, Brand Tone Of Voice, Sustainable Period Care, And Scaling Consumer Products.

Helena Hills - Profitable Growth, Challenger Brand Strategy, Community-led Growth, Retail And Product Innovation, Investment, Hiring, And Scaling Operations.

Recent Topics

Challenger Brands, Consumer Goods, Branding, Retail, Entrepreneurship

Episodes

Here's the recent few episodes on

Brand Growth Heroes

Aduna Superfoods: Building The Supplements Category 3.0

September 02, 2026

Many of you founders working with niche ingredients out there might have struggled with this question: How do you build a new category when consumers don’t yet understand the ingredient, retailers don’t know where to place it, and nobody is walking into stores asking for it? In this episode of Brand Growth Heroes, I speak with Andrew Hunt, co-founder and CEO of Aduna Superfoods, about what category creation around niche ingredients really looks like for CPG founders. We talk about how he has ...

How Merchant Gourmet Doubled Sales from £15M to £30M in just 4 years

August 18, 2026

In this episode, Fiona Fitz chats with Richard Peake, Managing Director of Merchant Gourmet and one of the rare non-founder guests to grace our show. When Richard entered the role, Merchant Gourmet was a £15 million business. Fast forward four years, and the company has doubled its revenue to £30 million. Bold innovations, a revamped product range, and strategic market expansion have powered this incredible growth. Our conversation delves into the power of innovation and the importance of sta...

How To Raise Investment For Your Consumer Brand Without Losing Control! Phil Hails-Smith, Joelson (Part 2)

August 05, 2026

How should founders value an early-stage consumer brand, negotiate with investors and raise capital without giving away more of the company than they intended? In this second part of my conversation with Phil Hails-Smith, Managing Partner at Joelson, we move from founder equity into investment, valuation and the legal foundations required to scale a CPG brand.Phil explains why private-company valuation is an art rather than a science, how SEIS and EIS can support early fundraising, and why an...

Publicly listed emails

fiona@brandgrowthheroes.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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