Always Be Testing

Always Be Testing features practical growth interviews with senior practitioners, including AI strategy and marketing technologists. This makes it valuable for PR to reach AI adoption experts, performance marketers, and marketing tech leaders who discuss real-world experiments and measurable results. Booking tends to be moderate in difficulty due to the guest caliber.

103 episodes, Weekly, 5.0 rating

<1k, Neutral, USA

tye@roundbarnlabs.com

Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing. We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life. Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!

Tye DeGrange

Marketing, Business, Entrepreneurship

Senior marketing, growth, or AI strategy experts with demonstrated track record; C-suite, VP, or founder level

built multi-channel growth programs, led AI adoption initiatives, launched successful affiliate programs, published thought leadership/speaking engagements, scaled teams and partnerships

Nicole Leffer - AI Strategy, Adoption Of Generative AI In Marketing, Risk Management, Training Teams, John Toskey - Building High-performing Teams, Testing Culture, AI In Marketing, Kayla Castro - Affiliate Program Optimization, Measurement Models, Internal Communication, Peter Denton - Product-market Fit, Apis/data For Faster Insights, Agents And Protocols, Erica Yoon - Scaling Marketing Beyond Demand Gen, Growth Strategies

growth marketing, experimentation, ai in marketing, affiliate marketing, martech, data-driven decision making, testing culture, leadership in marketing, brand trust, content marketing