A Change of Brand

This podcast focuses on the stories behind successful and sometimes controversial rebrands of major consumer companies. It features interviews with brand leaders and agency creatives, offering insights into their strategies, creative processes, and change management approaches. This show is an excellent opportunity for PR professionals to book clients who are experts in branding, marketing, design, or have led significant brand transformations, particularly those with compelling narratives of overcoming challenges or achieving innovative results.

65 episodes, Weekly, 5.0 rating

1k-10k, Neutral, USA

Instagram: 20.0k followers

30s Ad: 73 - 88, 60s Ad: 85 - 100, CPM Category: Business

podcast@matchstic.com, marketing@matchstic.com

A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.

Blake Howard, Tracy Clark

Design, Arts, Business, Marketing, Technology

Executive Creative Director, Chief Creative Officer, VP of Creative, Senior Brand Director, Brand Positioning Expert, Author, Technology Journalist, Design Director

Led major rebrands for well-known consumer companies, Held executive creative or brand director roles at leading agencies or corporations, Authored books or articles on branding and marketing, Recognized experts in brand positioning, creative strategy, or change management, Involved in high-profile brand transformations

Arthur Foliard - Rebranding Amazon Sub-brands, Visual Identity Systems, Amazon Logo, David Hartman - Walmart Brand Refresh, Scale Of Rebranding, Creative Approach, Tosh Hall - Walmart Brand Refresh, Scale Of Rebranding, Creative Approach, Ben Barnes - Developing Brands For A New Sports Team, Announcement Branding, Temporary Branding, Final Team Branding, James Morris - Jaguar Rebrand, Technology's Role In Branding, Public Reaction To Rebrands

branding, rebranding, consumer brands, brand strategy, marketing, creative process, change management, visual identity, luxury brands, AI