The Revenue Formula

The Revenue Formula features senior GTM leaders (CROs and founders) from fast-growing B2B SaaS companies, delivering concrete takeaways on AI-enabled GTM and revenue efficiency. For PR pros, it offers credible, high-profile guest slots and data-driven discussions. Booking these guests can yield strong thought leadership credibility for tech brands seeking GTM and AI angles.

239 episodes, Weekly, 5.0 rating

<1k, Male, USA

toni.hohlbein@gmail.com, toni@growblocks.com

This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Raul Porojan, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

Toni Hohlbein, Raul Porojan

Management, Business, Entrepreneurship, Marketing, Technology

C-suite executives or founders with proven GTM leadership (CRO/CEO) in B2B SaaS; 7+ years in revenue roles; track record of scaling revenue

Led revenue growth at high-growth SaaS companies, Built scalable GTM orgs, Founded or led successful startups, Thought leadership in AI in sales/GTMs

James Roth - AI In GTM, Zoominfo Growth, Go-to-market Intelligence, Chris Walker - Frequency Era, Burnout, Leadership, Selling A Company, JB Daguen - Automation, AI, Outbound, Agentic Workflows, Antoine Fort - Sales Compensation, Pay Plans, Accelerators, Todd Busler - AI In Sales, GTM Realities

AI in sales, GTM, RevOps, Sales compensation, B2B SaaS, Leadership, Founder stories, Venture capital, Sales tooling, Data-driven decisions